- AMNESTY INTERNATIONAL
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Project Type: Poster and Billboard
Amnesty International wanted to create a media campaign marking their 40th anniversary. After gaining a full understanding of the organization and its services, we provided a final design inspired by true stories of volunteers rescuing prisoners.
www.amnesty.org
The prison bars are a key element in this design. Because the average view time of a billboard is less then 5 seconds, the message is shorter: "a light in darkness".